Sonder Shift
A grounded yet expressive brand identity for a design consultancy driven by empathy and insight.
Client
Kindred Studio
Category
Kurumsal Kimlik
Date
25 Şub 2025
Sonder Shift, a human-centered design consultancy, needed a visual identity that captured their empathetic approach to problem-solving. They wanted something fresh, grounded, and professional — without losing a sense of personality.
We designed a flexible brand system built on thoughtful typography, calming colors, and a minimal symbol that reflects movement and growth. The result gave Sonder Shift the tools to communicate their mission with clarity and depth.






