Sonder Shift

A grounded yet expressive brand identity for a design consultancy driven by empathy and insight.

Client

Kindred Studio

Category

Kurumsal Kimlik

Date

25 Şub 2025

BACKGROUND

BACKGROUND

BACKGROUND

Sonder Shift, a human-centered design consultancy, needed a visual identity that captured their empathetic approach to problem-solving. They wanted something fresh, grounded, and professional — without losing a sense of personality.

SOLUTION

SOLUTION

SOLUTION

We designed a flexible brand system built on thoughtful typography, calming colors, and a minimal symbol that reflects movement and growth. The result gave Sonder Shift the tools to communicate their mission with clarity and depth.